Graduates
Back to Projects

Elizabeth Ann Costa

Interaction Design

Future of Luxury @ RAM

I was tasked with ideating what we believe to be the future of luxury for Stellantis brand RAM. Focusing specifically on a Ram Truck, we answered what a luxurious truck would look like in the near 2040’s. I was given a UI and UX leadership role where I researched demographics, competitors, and created rich personas. Through detailed work with the interior designer, we were able to create a smart and luxurious RAM truck interior and experience.
Project Website:
https://elizabethcosta.xyz/Future-of-Luxury-RAM
User Personas We began our process by researching and discussing who we believed were going to be our strongest potential personas/buyers for our new vision of luxury. While typically only one persona is selected and taken to the end, our mentors and superiors encouraged us to proceed with both so we could give two strong use cases.
Journey Maps I then took all of our discussions and beginning ideations and began to develop main use cases and pain points for us to create solutions, which was then used to create our journey maps. The first maps emphasize current pain points our users would have with standard trucks that dont meet their needs, while the second ones show vast improvement and success with the introduction of our RAM Truck and its proposed features.
Storyboards A visual story-telling method that directly ties into the previous journey maps to begin to visualize some of our ideas, pain points, and solution features.
First Iterations Beginning sketches and ideations working out features and details.
Final Iterations Further development and adjustments following initial discussions and rounds of feedback from superiors.